Last updated: 14 October 2026
This policy explains how SOL – Seed of Life ("SOL", "we", "us") collects and uses personal information when you visit www.psytshirt.com, buy from us, sign up for our emails or contact us. It also explains your rights and how to use them.
We have tried to keep it short and plain. If anything is unclear, write to us at info@psytshirt.com.
1. Who we are
The business responsible for your personal information (the "controller") is:
SOL – Seed of Life
Israeli licensed dealer (Osek Murshe) no. 036049328
Postal address: SOL, P.O. Box 1357, Pardes Hana, 3711301, Israel
Email: info@psytshirt.com
We are based in Israel and ship worldwide.
2. The short version
- We use your details to take, pay for, deliver and support your order. You can check out as a guest.
- We do not store your full card number or security code. Card payments are processed by our payment provider, and we keep only the cardholder name, card type, last four digits and expiry date.
- Our site uses analytics and advertising cookies and pixels (Google and Meta), a live chat and a review widget. Section 5 explains what each one does and how you can block or limit them.
- We send our newsletter to people who sign up. At checkout the sign-up box may already be ticked; you can untick it before you place your order. Every marketing email has an unsubscribe link.
- We share data only with the companies that help us run the shop (payment, delivery, hosting, email, chat, reviews, analytics, advertising and AI tools), listed in section 7.
- We do not sell your personal information for money.
- You can ask to see, correct, delete or take a copy of your data, and object to marketing, by writing to info@psytshirt.com.
3. What we collect and when
When you browse the site
- Device and usage information: IP address, approximate location (country, worked out from your IP address so we can show your currency), browser and device type, pages and products you view, searches, items you add to your cart, the website that sent you, and dates and times.
- Cookies, pixels and similar technologies: see section 5.
When you create an account
- Your name, email address and password (stored in encrypted form), whether you want our newsletter, and any other details the registration form asks for.
- If you sign in with Facebook or Google, we receive your name, email address and account identifier from that service. What they share is controlled by your settings there.
- Your order history, wishlist, saved addresses, and any stock alerts you set.
- If you allow "remote shopping assistance" in your account, our team can sign in to your account to help you with an order. You can switch it off at any time.
When you place an order (as a guest or with an account)
- Name, email address, phone number, billing and delivery address, and company name if you enter one.
- The email address you type at checkout is saved with your cart as soon as you enter it, even if you do not finish your order, so we can send you a reminder with a link back to your cart.
- What you ordered, prices, currency, discount codes or gift cards used, shipping method, and any note you leave for us (for example a gift message or a different delivery address).
- Payment information:
- Cards: you type your card details on our checkout page, and they are sent over an encrypted connection to our payment provider, SmartPay (Israel), which processes the payment. We do not store your full card number or security code. We keep the cardholder name, card type, last four digits, expiry date and a transaction reference. If you are offered the option to save your card for next time and you choose it, the payment provider gives us a token that lets us charge the saved card; we cannot read the card number from it.
- PayPal: you pay on PayPal's own pages. PayPal tells us the payment result and the name, email and address on your PayPal account.
- The IP address used to place the order, which we keep with the order to help prevent fraud.
- If address suggestions are shown when you type your address at checkout, the text you type is sent to Google to find matching addresses.
- Invoices, delivery and tracking information, customs information needed for international shipping, and any return, exchange or refund.
When you sign up for emails
- Your email address, the date you signed up and how (popup, footer form, account or checkout), and whether you open or click our emails.
When you contact us or chat with us
- What you tell us: your name, email, phone number, order number and messages, whether by email, the contact form, a product question, live chat or WhatsApp.
- Our live chat (tawk.to) also records your IP address, browser, approximate location and the pages you visit.
- If you message us on WhatsApp, WhatsApp also processes your phone number and messages under its own terms.
When you write a review
- Reviews on our site: the nickname, rating and text you submit.
- After an order we ask Trustpilot to invite you to review us. For that we give Trustpilot your name, email address and order reference. If you write a review on Trustpilot, Trustpilot's own privacy policy applies to it.
When you buy or redeem a gift card
- The recipient's name and email address and your personal message, so we can deliver the card, and the card's balance and use.
Information from others
- Payment providers and PayPal (payment status), delivery companies (delivery status), Facebook or Google if you use them to sign in, and Trustpilot (whether you left a review).
We do not ask for sensitive information such as health data, and we ask you not to send it to us.
4. Why we use your information and our legal grounds
If you are in the EU, the EEA or the UK, data protection law requires us to tell you the legal ground ("lawful basis") for each use.
| What we do | Information used | Legal ground (EU/UK GDPR) |
|---|---|---|
| Take your order, take payment, ship it, send order and shipping emails, handle returns, refunds and exchanges | Order, contact, address, payment details | Contract: we need it to sell to you (Art. 6(1)(b)) |
| Create and run your account, sign-in with Facebook or Google | Account details | Contract |
| Customs declarations, invoices, tax and accounting records | Order and invoice details | Legal obligation (Art. 6(1)(c)) |
| Answer your questions, live chat, WhatsApp, customer service | Messages and contact details | Contract where it concerns an order; otherwise legitimate interests in helping you (Art. 6(1)(f)) |
| Use AI tools to help us manage orders and draft replies, always checked by a person | Order details and messages | Legitimate interests in answering you quickly and accurately |
| Keep the site and payments secure, prevent fraud and spam (including Cloudflare protection and Google reCAPTCHA) | IP address, device and usage information, order details | Legitimate interests in protecting our shop and customers |
| Show prices in your currency and pre-select your country | Country worked out from your IP address | Legitimate interests in showing the right prices |
| Keep the site working and remember your cart and preferences | Strictly necessary cookies | Legitimate interests |
| Measure how the site is used (Google Analytics) | Analytics cookies, usage information | Legitimate interests in understanding and improving our shop |
| Measure our ads and show our ads to people who visited us (Meta, Google) | Advertising cookies and pixels, usage information, and, when you place an order, scrambled ("hashed") versions of your email, phone, name and address sent from our server to Meta and Google to match the purchase to an ad | Legitimate interests in measuring and promoting our shop |
| Newsletter, when you sign up in the popup, the footer form or your account | Email, sign-up details, opens and clicks | Consent (Art. 6(1)(a)) |
| Newsletter, when you keep the sign-up box at checkout ticked, or pay with PayPal from your cart where no box is shown | Email, order details, opens and clicks | Legitimate interests in telling our customers about our own similar products, with a clear chance to say no at checkout where the box is shown, and in every email |
| Review requests after an order, and reminders about items left in your cart | Email, name, order or cart contents | Legitimate interests in following up on your order or cart, with an opt-out link in every email |
| Trustpilot review invitations | Name, email, order reference | Legitimate interests in collecting honest reviews, with an opt-out |
| Defend or bring legal claims, respond to lawful requests from authorities | As needed | Legitimate interests; legal obligation |
Where we rely on legitimate interests, we have balanced our interest against your rights. You can object at any time (see sections 5 and 10), and you can always say no to marketing.
Where we rely on consent, you can withdraw it at any time, as easily as you gave it: with the unsubscribe link in every email, in your account, or by writing to us. Withdrawing consent does not affect what we did before.
Do you have to give us your information? No law requires you to give us personal information. You can browse without giving us your name or email. To place an order we need your name, contact details, delivery address and payment; without them we cannot complete the order. Everything else is optional.
Automated decisions: we do not make decisions about you based only on automated processing that have legal or similarly significant effects.
5. Cookies, pixels and similar technologies
Cookies are small files stored by your browser. Pixels and tags are small pieces of code that send information about your visit to a service provider. Today our site does not show a cookie banner: the technologies below load when you visit, and you can block or limit them in the ways described after the table.
| Type | What it does | Who provides it | Examples |
|---|---|---|---|
| Strictly necessary | Runs the shop: your cart, sign-in, security, currency, checkout and protection against bots and fraud | Magento (our shop software), Cloudflare, Google reCAPTCHA | PHPSESSID, form_key, mage-cache-storage, private_content_version, persistent_shopping_cart, __cf_bm, cf_clearance, _GRECAPTCHA |
| Functional | The live chat and remembering whether you closed the newsletter popup. The chat widget loads on every page except checkout, even if you do not open it | tawk.to, our newsletter popup | twk_uuid_*, TawkConnectionTime |
| Analytics | Shows us which pages and products are popular, so we can improve the site. Google Analytics is loaded through Google Tag Manager | _ga, _ga_* (each lasts up to 2 years) | |
| Advertising | Measures whether our ads work and shows our ads to people who visited us. Meta and Google may also use this information for their own purposes, as described in their privacy policies | Meta (Meta Pixel and Conversions API), Google (Google Ads measurement) | _fbp, _fbc; Google Ads cookies whose names start with _gcl |
| Reviews | Shows our Trustpilot rating, and on the order confirmation page sends your review invitation | Trustpilot | Loaded from Trustpilot's servers, which receive your IP address and browser details |
| Video | Plays the video on our About page | Cloudflare | Loaded from Cloudflare's servers |
Server-side measurement. When you place an order, our server may also send Meta and Google details of the purchase (order number and value, ad click identifiers, and scrambled ("hashed") versions of your email, phone number, name and address) so they can match the purchase to an ad. Meta may also receive your IP address and browser details. Hashing turns your details into a code that is used for this matching.
How you can control these technologies today:
- Your browser: you can block or delete cookies, and block third-party cookies, in your browser settings. If you block strictly necessary cookies, parts of the shop (like the cart and checkout) will not work.
- Google Analytics: install Google's opt-out add-on: tools.google.com/dlpage/gaoptout
- Google ads: choose what ads you see, and turn off personalised ads, in My Ad Center: myadcenter.google.com
- Meta ads: change your ad preferences at facebook.com/adpreferences, and disconnect the activity that websites share with Meta in your Meta Accounts Center, under "Your activity off Meta technologies".
- Marketing emails: use the unsubscribe link in any email.
- Object or opt out: write to info@psytshirt.com to object to our use of your information for analytics or advertising, or (if you live in the United States) to opt out of the "sale" or "sharing" of your personal information (see section 11). We will reply and tell you what we have done.
6. Marketing emails and the newsletter
- We send our newsletter to people who sign up in the popup, in the footer form or when they create an account, where the sign-up box is not ticked for you.
- At checkout, the newsletter sign-up box may already be ticked. If you do not want our newsletter, untick it before you place your order. If you leave it ticked, we will add you to our newsletter about our own products once your order is paid. If you pay with PayPal straight from your cart, where no sign-up box is shown, we also add you once your order is paid. You can unsubscribe at any time.
- Our newsletter is sent through Sender (UAB Sender.lt). When you sign up, we pass your email address, name, country, and how and when you signed up to Sender so it can send our emails and tell us which ones were opened or clicked.
- After an order we email you to ask for a review of the products you bought, and Trustpilot may invite you to review us. If you leave items in your cart after entering your email address, we send you a reminder.
- Every marketing email has an unsubscribe link. You can also unsubscribe in your account or by writing to us. We will stop promptly, and at the latest within 10 days.
- Order confirmations, shipping updates and replies to your messages are not marketing; we send them even if you are not subscribed.
7. Who we share your information with
We share personal information only with companies that help us run the shop, with companies you choose to use (like PayPal), and where the law requires it. Our service providers may use it only to provide their service to us, under contract. Some, marked "own controller", decide for themselves how to use the information, under their own privacy policies.
| Who | What they do for us | Where they are |
|---|---|---|
| Hosting.com | Hosts our website, database and backups, and our email server (order and account emails, follow-up emails, our customer service mailbox) | United States |
| Cloudflare, Inc. | Website delivery, security and bot protection, video on our About page | United States (worldwide network) |
| SmartPay | Our Israeli card processor: card payment processing | Israel |
| PayPal (own controller) | PayPal payments | Luxembourg (EEA customers) / United States |
| Sender (UAB Sender.lt) | Newsletter emails | Lithuania (EU) |
| tawk.to | Live chat | United States |
| Trustpilot A/S | Review invitations and review widgets (own controller for reviews you post on Trustpilot) | Denmark (EU) |
| Google (Google Ireland Ltd / Google LLC) | Google Analytics; Google Ads measurement; reCAPTCHA security check; Sign in with Google (own controller); address suggestions at checkout, where shown | Ireland / United States |
| Meta (Meta Platforms Ireland Ltd / Meta Platforms, Inc.) | Meta Pixel and Conversions API (Meta is a joint controller with us for collecting and sending this data, and its own controller for what it does with it afterwards); Facebook Login (own controller); WhatsApp, for customer support | Ireland / United States |
| Israel Post, DHL Express, FedEx, and customs authorities | Delivering your parcel, tracking, customs clearance and import duties | Israel and the destination country |
| Anthropic, PBC (Claude) | AI tools that help us manage orders and draft replies to customer messages; a person on our team reviews every reply before it is sent | United States |
| Accountants, lawyers, insurers, authorities, courts | Where needed for tax, accounting, legal advice or claims, or when the law requires | Israel / as required |
If our business, or part of it, is sold or reorganised, customer information may be transferred to the new owner, who must keep protecting it under this policy.
We do not sell your personal information for money. Some US state laws treat letting advertising companies (like Meta and Google) collect information through pixels on our site as a "sale" or "sharing". See section 11 for how to opt out.
8. International transfers
We are based in Israel. The European Commission has decided that Israel protects personal data adequately (Decision 2011/61/EU, confirmed in the Commission's January 2024 review), so personal data can flow from the EU/EEA to us without extra safeguards. The UK also recognises Israel as adequate.
Some of our providers are in the United States or other countries. When your data from the EU, EEA or UK goes to them, we rely on:
- the EU-US Data Privacy Framework (and its UK Extension) where the provider is certified, or
- the European Commission's Standard Contractual Clauses (with the UK Addendum for UK data), or another safeguard allowed by law.
You can ask us for more information about these safeguards by writing to info@psytshirt.com.
9. How long we keep your information
We keep personal information only as long as we need it for the reasons above:
| Information | How long |
|---|---|
| Orders, invoices and payment records | 7 years after the order, as required by tax and accounting law |
| Your account | Until you close it, or after 3 years without any sign-in or order |
| Saved card tokens | Until you remove the card, close your account, or the card expires |
| Customer service emails, contact form and chat messages | 2 years after the conversation ends |
| Newsletter subscription | Until you unsubscribe; then we keep your email on a "do not email" list so we do not email you again |
| Copies of emails we send (email log) | 90 days |
| Server logs and security records | 90 days |
| Backups | Overwritten after 30 days |
| Analytics data (Google Analytics) | As set in our Google Analytics account, and no longer than 14 months; summary reports that do not identify you may be kept longer |
| Cookies | From the end of your visit up to the period set by each provider (for example, up to 2 years for Google Analytics). You can see and delete cookies in your browser at any time |
We may keep information longer if we need it for a legal claim or the law requires it.
10. Your rights
Wherever you live, you can ask us to:
- see the personal information we hold about you and get a copy;
- correct it if it is wrong or incomplete;
- delete it, unless we must keep it (for example, invoices for tax);
- stop sending you marketing at any time.
If you are in the EU, the EEA or the UK, you also have the right to:
- restrict our use of your information in some cases;
- object to our use of your information based on legitimate interests (including analytics and advertising), and always to direct marketing;
- data portability: receive the information you gave us in a common electronic format, or have it sent to another company;
- withdraw consent at any time, without affecting what we did before;
- complain to a data protection authority (section 13).
If you are in Israel, you have the right under the Protection of Privacy Law to review the information about you held in our database, to ask us to correct or delete information that is not correct, complete, clear or up to date, and to ask to be removed from our direct-marketing lists.
If you are in the United States, see section 11.
How to make a request
Write to info@psytshirt.com or to our postal address, and tell us what you would like. We may ask you to confirm your identity, usually by replying from the email address on your order or account, before we act. We will answer within one month, or sooner where the law requires, and tell you if we need more time and why. Requests are free unless they are clearly unfounded or excessive. You can ask someone else to make a request for you; we will ask for proof that they have your permission.
11. Notice for United States residents
Several US states give their residents privacy rights. This section explains how they apply to our shop.
What we collect: identifiers (name, email, phone, postal address, IP address, cookie and device IDs); commercial information (orders and purchase history); internet activity (pages and products viewed, interactions with the site and our emails); approximate location (from IP address); and the content of messages you send us. Sources, purposes and recipients are described in sections 3, 4 and 7. We do not collect sensitive personal information as defined by those laws, beyond your account password and the payment card details processed by our payment provider, which are used only to sign you in and to process payments.
Selling and sharing: we do not sell personal information for money. Meta and Google collect information about your visit through pixels and tags on our site (section 5), which some laws call a "sale", "sharing" for cross-context behavioural advertising, or "targeted advertising". You can opt out by:
- writing to info@psytshirt.com with "Do Not Sell or Share" in the subject line; and
- using the browser and advertising controls in section 5 (blocking cookies, Google's opt-out add-on, My Ad Center and your Meta ad settings).
Our site does not currently respond automatically to Global Privacy Control or "Do Not Track" signals sent by browsers.
We do not knowingly sell or share the personal information of anyone under 16.
Your rights: depending on your state, you can ask to know what we collect and how we use it, to access, correct and delete it, to get a portable copy, and to opt out of targeted advertising. We will not discriminate against you for using these rights. To make a request, write to info@psytshirt.com. If we decline your request, you can appeal by replying to our answer with "Appeal" in the subject; if you are not satisfied, you can contact your state Attorney General.
We keep personal information for the periods in section 9.
12. Children
Our shop is not aimed at children. Our Terms say the site is intended for people aged 13 and over, and we do not knowingly collect personal information from children under 13. If you are under 16, please ask a parent or guardian before you create an account or place an order. If you think a child has given us personal information, write to us and we will delete it.
13. Complaints
We would like to hear first if you are unhappy: write to info@psytshirt.com.
You can also complain to a data protection authority:
- Israel: the Privacy Protection Authority, Ministry of Justice: www.gov.il/en/departments/the_privacy_protection_authority
- European Union / EEA: the data protection authority in the country where you live or work, or where you think the problem happened. The list is at edpb.europa.eu/about-edpb/about-edpb/members_en
- United Kingdom: the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, phone 0303 123 1113
- United States: your state Attorney General or, in California, the California Privacy Protection Agency (cppa.ca.gov).
14. Security
We protect your information with measures appropriate to the risk, including:
- an encrypted (HTTPS) connection for the whole site;
- card payments sent over an encrypted connection to our payment provider, SmartPay, which states that it complies with the Payment Card Industry Data Security Standard (PCI DSS); we do not store full card numbers or security codes;
- passwords stored in encrypted (hashed) form;
- a firewall and bot protection in front of the site;
- access to customer data limited to the people who need it, and nightly backups.
No system is completely secure. If a breach is likely to put your rights at risk, we will tell you and the authorities as the law requires.
15. Links to other sites
Our site links to other sites and services, such as Instagram, Facebook, Pinterest, PayPal and Trustpilot. Their own privacy policies apply when you use them.
16. Changes to this policy
We may update this policy when our shop or the law changes. We will post the new version here with a new "Last updated" date, and if a change is significant we will tell you by email or on the site before it applies.
17. Contact us
SOL – Seed of Life, Israeli licensed dealer no. 036049328
Email: info@psytshirt.com
Post: SOL, P.O. Box 1357, Pardes Hana, 3711301, Israel
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